ethical design - online & print

Click the images below to see more about some of the projects we have worked on.



March 24, 2015

We have worked with the RSPCA for several years now, creating digital and print solutions for their fundraising and campaigning needs. Our latest project is to create fully responsive email newsletters templates for their supporters who volunteer, fundraise and want to know about animal rights. These emails need to work well on desktop, tablets and mobiles, as well as still looking fresh and engaging to RSPCA supporters. This is the latest technology and coding emails to be consistent across all devices is incredibly difficult, but it’s our speciality and we’ve developed a strange love for the beast that is HTML emails.

  • RSPCA-gaav-newsletter-template-android
  • RSPCA-volunteer-newsletter-template-mobile
  • RSPCA-volunteer-newsletter-template
  • RSPCA-gaav-newsletter-template-ipad

The Body Shop

March 24, 2015

We have been working with The Body Shop for over 5 years now. We create all of the customer club emails for Belgium and The Netherlands, as we all as running Facebook campaigns here and in The Middle East. We also work closely with the PR director based in Paris to do all kinds of online PR activities. We love the Community Fair trade projects set up by this innovative company, and are lucky enough to have visited projects in India and Nepal to see these projects in action and record them in photos.

  • BSI-warchild-email
  • facebook-middle-east
  • BSI-email-1
  • BSI-email-2
  • BSI-email-3
  • BSI-ramadam-press-release
  • BSI-ramadam-press-release-2
  • facebook-netherlands

RSPCA Fundraising

March 24, 2015

We have created several highly successful fundraising microsites for the RSPCA, as well as the HTML emails to encourage and increase visits to the site over the period of the campaign. We are very proud that in the results for our campaigns, donations far surpassed expectations for this digital media – creativity and functionality combined to great effect!

  • RSPCA-lifesavers-appeal
  • RSPCA-princes-appeal
  • RSPCA-fundraising-emails
  • RSPCA-support-felledge
  • RSPCA-maggie-may


March 2, 2015

Quakers in Britain have a complex structure made up of different meetings, groups and committees. Britain Yearly Meeting (BYM) is the charitable organisation which supports and works on behalf of all Quakers in Britain. To communicate with every one of their members, BYM approached Little Seed and asked us to create a lively and eye catching yearly leaflet which would be distributed in person to everyone throughout the UK via these meetings. We loved the brief and the fact their methods eradicated the need for costly and unwanted mailouts. We hope that the leaflet does the work they do the justice it deserves.

  • quaker-spread
  • quaker leaflet
  • quaker-spread-2

Decembeard – BOWEL CANCER UK

March 2, 2015

Decembeard – a fund and awareness raising event by Bowel Cancer UK for all men. We linked the registration form with Just Giving to maximise the funding opportunities for the charity and create a smooth and easy fundraising method for all those involved. We loved working with the great illustrations created for the event and watching the beards grow and grow…

  • decembeard-homepage
  • decembeard-how

Meat Free Monday

March 1, 2015

Launched by Paul, Mary and Stella McCartney in 2009, Meat Free Monday is a not-for-profit campaign which aims to raise awareness of the detrimental environmental impact of eating meat, and to encourage people to help slow climate change, preserve precious natural resources and improve their health by having at least one meat free day each week. We started working with them in 2014 and create their monthly newsletter, as well as their quarterly schools newsletter encouraging school dinners to be meat free on Mondays too. We love learning a tasty new recipe or 3 every month – yum!

  • MFM-emails
  • MFM-iPad
  • MFM-iPhone

Bowel Cancer UK

March 1, 2015

Bowel Cancer UK is determined to save lives and improve the quality of life for all those affected by bowel cancer. We started working with Bowel Cancer UK in 2013, working alongside a great copywriter to produce designs that could communicate and fundraise. Our designs for the Christmas fundraising campaign for that year helped towards the campaign exceeding all expectations – well above the average for direct mail campaigns. A great result.

  • BCUK-regukar-giving-leaflet
  • BCUK-tribute-fund-large
  • BCUK-christmas-envelope
  • BCUK-christmas-warm-leaflet

stand out to stop – BOWEL CANCER UK

February 26, 2015

After several successful DM fundraising campaigns with Little Seed, Bowel Cancer UK approached us to help with their fundraising event, Stand out to Stop. We created an eye catching logo, website and publicity materials. The Stand out to Stop campaign encouraged supporters to dress outrageously for the day in order to raise awareness and funds for the charity. Throughout the event supporters were photographed with the logo we created and a number to text their donation to. Bright colours a go-go!

  • SOTS-large-homepage
  • SOTS-webpage
  • SOTS-sponsorship-form
  • SOTS-poster-fill-in
  • SOTS-poster
  • SOTS-leaflet-outside
  • SOTS-spread
  • Michael-and-David

Kate Ellis Yoga

February 24, 2015

Kate Ellis is not only an in depth yoga teacher, she is also now specialising in body psychotherapy. We recently redesigned her website to reflect this deeper awareness, and created a new logo too. The site is fully responsive and Kate makes regular use of the content management system (CMS) to update her courses and news. For her work her website has been a huge asset and alongside the email newsletter we set up for her, she has a great way to harness the interest her website into bookings on her courses.

  • website
  • KEY-business-card

RSPCA Campaigns

February 24, 2015

We work with the political campaigner at the RSPCA, creating eye catching posters and infographics to highlight the plight of animals in dire situations. This campaign to push the government to change the laws on animals in circuses needed a logo that was then used in many different situations including placards outside the houses of parliament as well as online petitions.

  • circus-rally-poster
  • circus-infographic-1
  • circus-poster


February 12, 2015

Rubicon Children’s Home provides specialist therapeutic residential care for some of the most vulnerable and needy children and young people. It is a really special place, but their old website looked very drab and uninviting and their numbers were slipping, so they approached us to help them rebrand to attract more referrals. We worked with them, and the residents of the home to create a warm and inviting website that better reflected the home, and the needs of the youth resident there. Just weeks after the launch of their site they were back up to full capacity in the home. Inspiring stuff indeed.

  • website
  • logo
  • leaflet

Kraft Renewable Energy

January 24, 2015

Kraft Renewable Energy is a friendly company committed to helping Sussex residents find the most effective way to save and create energy. We helped them to communicate this with a fresh and engaging website and door drop leaflet design. We also put them in touch with our Google adwords specialist to help them get their name out there on the web.

  • karft-renewable-energy-leaflet
  • karft-renewable-energy-website

The Fair Shop

July 1, 2014

We have been working with The Fair Shop for several years, and love visiting their gorgeous Fair Trade fashion outlet in Brighton. We initially helped them to create a website to tell more about the fascinating stories of their Fair Trade suppliers – including trade links that they initiated in India. We also designed and set them up with an email newsletter to help them build their client base. More recently we have added a shop to their website, which is also currently undergoing a fully web responsive facelift.

  • website
  • e-commerce
  • Fair-newsletter

Cycle Hire Info

June 26, 2014

Cycle Hire Info approached us in need of some styling for their bicycle hiring website to appeal to all kinds of bike users. They needed a set of icons for the different types of cycle on offer and a logo that could be used in adverts and social media. We created this bright, uplifting design and easy to navigate styling and icons – so where would you like to hire a bike today?

  • cycle-hire-website-large
  • sustainability


June 24, 2014

Shika are a UK based charity who work in Tanzania to create opportunities for the poorest people through education and trade. We have been working with them for several years helping to create a brand identity and online presence through their website, as well as creating a secure area to allow sponsors to have access to information about the children they are funding. Shika is now further developing the trade area of the charity through an exciting fair trade fashion project. We have created a sub brand for this as well as promotional items – an online shop is coming soon!

  • Shika-website-large
  • shika-logo
  • swing-tag_Page_1
  • swing-tag_Page_2


June 24, 2014

Esteem are a locally based charity that specialise in vocational and personal development for young people. We helped them to create a visual identity through a logo and website that would attract their client base, as well as attracting prospective sponsors to the project. The website is constantly updated via their CMS system and includes a news page, blog for the projects they undertake and a live calendar for up and coming events.

  • esteem-final-logo-big
  • esteem-flyer_Page_1
  • Esteem website



If you have any specific enquiries, please do just get in touch, we’d love to hear from you. To be honest there isn’t much we can’t do, and we love a challenge, so if you don’t see something you need here on our site, ask anyway.